Sales and Marketing Careers
Sales and marketing professionals drive the success of every type of organization. They are responsible for generating product interest, establishing strong brands and building loyal customer bases.
According to the U.S. Bureau of Labor Statistics, advertising, marketing, promotions, public relations, and sales managers look forward to high earning and and are "prime candidates for advancement to the highest ranks." The Bureau goes on to say that the best opportunities will go to candidates with college degrees, sales and marketing-related experience, creativity and strong communication and computer skills.*
Employment opportunities are found in all types of organizations, including small businesse, large corporations, nonprofits and government agencies. In addition to generating sales, responsibilities include analyzing sales statistics, performing market research, public relations, internal communications and identifying new markets.
Qualifications for sales and marketing positions
In addition to a college degree in a related area, sales and marketing professionals need energy, creativity and a familiarity with traditional and emerging media. Globe University/Minnesota School of Business offers degree programs that prepare students for entry into this high-potential field:
College career services
Many colleges offer career services for students and alumni. That may include resume and cover letter assistance, interview coaching and access to employer job postings.
If you are interested in discussing careers in sales and marketing and related college programs, please call 1-877-655-7676 or contact Globe University/Minnesota School of Business for more information.
*U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, 2010-11 Edition