Media Business
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Bachelor’s in Media Business: 2+2 Degree


Professional media organizations recognize the need for employees with broad multimedia and business skills. The typical media training program, however, concentrates on technical training in a single area.

At Globe University/Minnesota School of Business, we offer the Bachelor of Science (BS) in Media Business as a route for the student who wants to build on a technical degree and prepare for a broader role in the multimedia industry. The program is offered in Woodbury, Minneapolis (at the IDS Center), Saint Cloud, Richfield, Brooklyn Center and through Globe University Online.

A “2 + 2” Degree: Associate in Media + Bachelor’s in Media Business

This is a “2 + 2” program. A wide range of associate degrees in multimedia fields satisfy the first two years of program requirements. The student then completes upper division coursework in three areas: business, media-focused topics and general education.

Qualifying technical preparation

Entrance to the Bachelor’s in Media Business degree program requires an applicant to have an Associate of Applied Science or Associate of Arts degree that includes 60 quarter credits in an area of technical specialization and 30 general education quarter credits. (A semester credit will be evaluated as 1.5 quarter credits.) The following are examples of qualifying creative specialities:

  • Music Business
  • Audio Production and Engineering
  • Digital Video
  • Music and Entertainment Business
  • Interactive Media
  • Graphic Design
  • Web Design and Development
  • Professional Photography

Approval of preparatory work for the Media Business program is on a case-by-case basis. If you are interested, please contact a representative from our admissions department.

Career opportunities in Media Business

A graduate of the Bachelor’s in Media Business degree program, depending on the graduate’s specific media education and experience, looks forward to a broad range of career opportunities:

Advertising/Business

  • Marketing specialist
  • Copy writer 
  • Sales manager
  • Media planner
  • Media buyer
  • Media sales representative
  • Public opinion researcher
  • Media researcher
  • Public relations specialist
  • Internet marketing specialist
  • Multimedia Coordinator

Media Production

  • Video conferencing technician/trainer
  • Video editor
  • Video technician
  • Online video editor
  • Audio/video job coordinators
  • Audio/video installers
  • Audio technician
  • Audio engineer
  • Graphic designer
  • Digital imaging specialist
  • Multimedia design specialist
  • New media specialist
  • Audio visual technician/manager

Core requirements for the Bachelor’s in Media Business

In addition to 90 credits represented in a student’s associate degree, the student will complete 68 additional specialization/technical quarter credits directly related to multimedia business and 25 quarter credits in general education courses. Required courses in this business degree program include:

  • Entrepreneurship for Creative Arts
  • Writing for Media
  • Media Advertising, Promotion and Marketing
  • Sales Presentation
  • Advanced Web Marketing
  • Media Capstone
  • Introduction to Business
  • Small Business Management
  • Leadership and Management
  • Business Ethics
  • Art of Selling
  • Marketing
  • Internet Marketing
  • Market Research
  • 8 upper division electives

More information

Globe University/Minnesota School of Business offers the Media Business Bachelor’s degree program at our Woodbury campus, at our  Minneapolis learning site (in the IDS Center) and through Globe University online.

Please contact us to have your associate degree evaluated as a basis for the program or to begin the admissions process. A representative will be happy to answer any questions and arrange a campus or virtual tour.