Media Business
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Bachelor’s in Media Business: 2+2 Degree


Professional media organizations recognize the need for employees with broad multimedia and business skills. The typical media training program, however, concentrates on technical training in a single area.

At Globe University/Minnesota School of Business, we offer the Bachelor of Science (BS) in Media Business as a route for the student who wants to build on a technical degree and prepare for a broader role in the multimedia industry. A student's perspective

"When GU/MSB/IPR offered this program, I was thrilled that I could get my bachelor’s degree in less than two years AND take everything ONLINE, which allows me to work full-time! The Media Business degree is so broad and covers marketing, advertising, promotions, Internet marketing, leadership and management, sales and entrepreneurial aspects of the media industry. When I graduate, I feel I will qualify for work in MANY different areas of the business world."

- Brianna Rhubee

A “2 + 2” Degree: Associate in Media + Bachelor’s in Media Business

This is a “2 + 2” program. A wide range of associate degrees in multimedia fields satisfy the first two years of program requirements. The student then completes upper division coursework in three areas: business, media-focused topics and general education. Media business is offered as an online degree program and at several campus locations

Create a bachelor of science degree by combining an AAS degree with Media Business 2 + 2. Examples:

Qualifying technical preparation

Entrance to the Bachelor’s in Media Business degree program requires an applicant to have an Associate of Applied Science or Associate of Arts degree that includes an area of technical specialization and  general education credits. We welcome applications from graduates of our affiliate school, Institute for Production and Recording (IPR). The following are examples of qualifying creative specialities:

  • Music Business
  • Audio Production and Engineering
  • Digital Video
  • Music and Entertainment Business
  • Video Game Development
  • Interactive Media
  • Graphic Design
  • Web Design and Development
  • Professional Photography

Approval of preparatory work for the Media Business program is on a case-by-case basis. If you are interested, please contact a representative from our admissions department.

Hands-on technical training

At Globe University/Minnesota School of Business, we believe strongly in learning by doing. Depending on the elective technical courses chosen, students will work in professional labs or studios. Some courses are taught at Broadview Media, a professional studio in Edina that is owned by GU/MSB. Tours of the studios are available -- please call the Richfield admissions department at 612-861-2000.

Career opportunities in Media Business

A graduate of the Bachelor’s in Media Business degree program, depending on the graduate’s specific media education and experience, looks forward to a broad range of career opportunities:

Advertising/Business

  • Marketing specialist
  • Copy writer 
  • Sales manager
  • Media planner
  • Media buyer
  • Media sales representative
  • Public opinion researcher
  • Media researcher
  • Public relations specialist
  • Internet marketing specialist
  • Multimedia Coordinator

Media Production

  • Video conferencing technician/trainer
  • Video editor
  • Video technician
  • Online video editor
  • Audio/video job coordinators
  • Audio/video installers
  • Audio technician
  • Audio engineer
  • Graphic designer
  • Digital imaging specialist
  • Multimedia design specialist
  • New media specialist
  • Audio visual technician/manager

Core requirements for the Bachelor’s in Media Business

In addition to 90 credits transferred from the associate degree, the student will complete additional specialization/technical quarter credits directly related to multimedia business and general education courses. Topics covered in this business degree program include:

  • Entrepreneurship for Creative Arts
  • Writing for Media
  • Media Advertising, Promotion and Marketing
  • Sales Presentation
  • Advanced Web Marketing
  • Small Business Management
  • Leadership and Management
  • Business Ethics
  • Art of Selling
  • Marketing
  • Internet Marketing
  • Market Research

More information

Globe University/Minnesota School of Business offers the Media Business Bachelor’s degree program at various campus locations, including some in the Minneapolis-St. Paul metro area, Greater Minnesota and surrounding states. Many students enjoy the convenience of completing the degree through our Online College.

Please contact us to have your associate degree evaluated as a basis for the program or to begin the admissions process. A representative will be happy to answer any questions and arrange a campus or virtual tour.