Digital Marketing Badges

Thrive in today’s complex digital landscape through our Internet marketing program. Learn the variety of skills agencies look for while earning six badges in the following areas:


Analytics Dashboard Manager. Prove you understand how to read and interpret data across all digital channels to provide strategic insight.

  • Understand site metrics using analytics software
  • Measure user behavior and provide recommendations for improvement
  • Focus on which quantitative data is relevant for optimal user experience


Digital Marketing Leader. Develop solid marketing plans from start to finish while inspiring your co-workers to perform at their highest levels.

  • Dive into research to discover how consumers think
  • Understand the 4 P’s: product, price, place and promotion
  • Create actionable marketing strategies for every aspect of a campaign


Social Media ROI Pro Evaluator. Understand how to plan, manage and measure successful social media campaigns on major social networks.

  • Gauge performance of social media campaigns
  • Find ways to increase ROI through digital tools
  • Apply performance-enhancing solutions to increase sales


SEO Master Planner. You can identify ways to optimize imagery, websites and all forms of content for increased searchability through sound SEO strategies.

  • Develop organic search campaigns
  • Create SEO plans for websites
  • Increase key performance indicators through optimal SEO


Expert Digital Marketing Performance Driver. Implement the latest trends and online tools to create relevant content that reaches its target audience effectively.

  • Create relevant content plans that connect marketing and sales goals
  • Apply the latest marketing techniques and trends
  • Take a theoretical approach to online product promotion


Conversion Rate Guru. Proficient at increasing conversion rates through strong calls to action, testing, landing page creation and other measurable ROI strategies.

Minnesota School of Business Blog:

Thank you for your Interest in Minnesota School of Business.