Digital Marketing Badges
Thrive in today’s complex digital landscape through our Internet marketing program. Learn the variety of skills agencies look for while earning six badges in the following areas:
Analytics Dashboard Manager. Prove you understand how to read and interpret data across all digital channels to provide strategic insight.
- Understand site metrics using analytics software
- Measure user behavior and provide recommendations for improvement
- Focus on which quantitative data is relevant for optimal user experience
Digital Marketing Leader. Develop solid marketing plans from start to finish while inspiring your co-workers to perform at their highest levels.
- Dive into research to discover how consumers think
- Understand the 4 P’s: product, price, place and promotion
- Create actionable marketing strategies for every aspect of a campaign
Social Media ROI Pro Evaluator. Understand how to plan, manage and measure successful social media campaigns on major social networks.
- Gauge performance of social media campaigns
- Find ways to increase ROI through digital tools
- Apply performance-enhancing solutions to increase sales
SEO Master Planner. You can identify ways to optimize imagery, websites and all forms of content for increased searchability through sound SEO strategies.
- Develop organic search campaigns
- Create SEO plans for websites
- Increase key performance indicators through optimal SEO
Expert Digital Marketing Performance Driver. Implement the latest trends and online tools to create relevant content that reaches its target audience effectively.
- Create relevant content plans that connect marketing and sales goals
- Apply the latest marketing techniques and trends
- Take a theoretical approach to online product promotion
Conversion Rate Guru. Proficient at increasing conversion rates through strong calls to action, testing, landing page creation and other measurable ROI strategies.