Marketing

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Business Management: Marketing Degree

The success of every business is related to building a customer base and establishing a strong brand. Doing so requires energy, creativity—and knowledge of traditional and contemporary marketing strategies. If you are interested in training for this high-potential career field, consider the Marketing emphasis in the Bachelor of Science in Business Management at Globe University/Minnesota School of Business. You will receive hands-on training and work with faculty with extensive experience in the field. 

Marketing emphasis highlights

In addition to core requirements for the bachelor's in business management degree, you will complete advanced studies for the marketing specialist. Topics include the following:

  • Web analytics & reporting
  • Internet marketing & advertising
  • Social media
  • Search engine optimization
  • Conversion optimization

Careers in marketing

Marketing professionals work on behalf of small companies, large corporations, nonprofits and government agencies,promoting their organization’s products and services. As employees or free-lance agents, their activities include the following: 

  • Advertising
  • Promotions
  • Public relations
  • Communications
  • Market and survey research

The bachelor's program accepts new students every quarter. Call 1-877-655-7676 or contact college admissions for information about the degree or Globe University/Minnesota School of Business, or for assistance with the application process.

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