Music Business
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9/3/2010 - Registration for Fall Quarter Ends
9/6/2010 - Labor Day (School Closed)
9/24/2010 - Early Fall Classes End
10/4/2010 - Fall Classes Begin
11/15/2010 - Registration for Winter Starts
11/25/2010 - Thanksgiving (School Closed)

Music Business Course Descriptions


Music business courses and degree programs at Globe University/Minnesota School of Business are taught by instructors with real-world experience, and emphasize practical applications that transfer from the college classroom directly to the industry. Hands-on instruction is provided in professional-quality music production labs, and business courses focus on issues specific to the entertainment industry. GU/MSB offers the following:

Music business courses:

Please check with a representative or see the current course schedule to determine course availability.

MB100 Entertainment Networking and Self Promotion (3 Credits)
This course is a comprehensive introduction to the most prominent aspects of the music industry: record companies, publishing, artist management and the economics of the music industry. Topics include structure and functions of the various aspects of the industry, emphasizing how students should position themselves through networking and self promotion. The student studies introductory marketing and promotional principles related to the music industry.

MB125 Music Fundamentals (3 Credits)
This course is a fundamental overview of essential music vocabulary. Topics include basic aural and written musical expression, elements of music, musical structure, and the history of music as it applies to employment in the music business. Emphasis is placed on a broad understanding of the language of music through examination of a variety of musical genres. The class stresses the importance of developing critical listening habits as the basis of an effective application to interaction with music professionals.

MB151 Recording Industry (3 Credits)
This course examines the role of the recording industry in the music business. It explores the history of major and independent record labels, current record companies, the distribution of recorded music and the role of retail in music distribution. Students examine artist/label agreements, study contractual language and content and discuss current marketing techniques for record companies.
Prerequisites: MB100

MB154 Copyright and Music Publishing (3 Credits)
This course explores the revenue stream created by copyrights, emphasizing copyright law as it pertains to sound recordings and songwriting. Students examine administration and sources of income generated by copyrighted materials through music publishing, study major publishing companies and analyze songwriter contracts with publishers and record labels.
Prerequisites: MB100

MB155 Artist Management and Live Performance (4 Credits)
This course is a comprehensive overview of artist management. Topics include day-to-day responsibilities, methods to market in order to expose clients to the music industry and general public, how an artist manager typically gets paid, and strategies for attracting clients. The course also examines the concert industry and roles of booking agents, concert promoters and merchandising. When possible, students practice hands-on contracting, promotion and delivery of live performances at local venues, gaining valuable experience and developing contacts in the industry.
Prerequisites: MB100

MB165 Music Business in Radio and Television (3 Credits)
This course presents the marketing, promotion and history of popular music in radio and television, emphasizing the relationship between the music business and radio and television. Students examine the effects of independent promotion, payola, music licensing and media consolidation and mergers on the music industry. Topics include advertising agencies, playlists, program direction, radio formats and the history of popular music in radio and television.
Prerequisites: MB100

MB175 Audio Production (4 Credits)
This course introduces concepts, procedures and skills applied to audio production of music and other media. Students practice hands-on applications of the digital recording process, learning the fundamentals of the digital audio workstation and creating projects using sequencing, track recording, signal routing, signal processing and mixing basics. The keyboard synthesizer is used for audio production.

MB225 MIDI Production (3 Credits)
Students apply and develop skills learned in Audio Production and learn the digital instrument protocol MIDI. Using ProTools and keyboard synthesizers, they practice MIDI connectivity and hardware and software applications. They also learn digital music and audio production techniques, integration of MIDI, and audio production with video.
Prerequisites: MB175

MB235 Audio for Multimedia (3 Credits)
Students apply audio production skills to interrelated use in multimedia formats and applications. Using digital audio workstation creation software, the student creates projects designed to further understanding of audio concepts as they relate to promotion and production in the entertainment industry. Topics include sound design, voice-over production, music production/editing and internet production.
Prerequisites: MB175

MB250 Music Business Current Trends (3 Credits)
This course is a look at current events and trends in the music business. Students follow the changing dynamics of the music industry, focusing on new technologies such as digital distribution, Internet record companies, artist Web sites and online marketing and promotion. The course uses key industry trade magazines and Web sites to examine mergers and acquisitions of record companies, retail trends, and the changing landscape of key industry players and companies.
Prerequisites: MB100

MB251 Current Trends in the Entertainment Industry (3 Credits)
This course looks at the changing facets of the delivery, marketing and production of entertainment-based content. Students study current developments in the entertainment industry as they relate to business and technological trends. Topics include the introductory-level presentation of podcast delivery, social networking, social media analysis, search engine optimization and content distribution.
Prerequisites: MB100

MB255 Music Business Advanced Topics (3 Credits)
In this capstone class, students use music business case studies and/or significant industry events and apply those concepts to analysis. Instruction relies on research and application of concepts to a term paper and/or projects which integrate(s) the student’s knowledge of the music industry with current and historical entertainment models.
Prerequisites: AC110

MB275 Advanced Audio Production (4 Credits)
This course applies the concepts and skills learned in previous courses to further studies in audio production. Students use their audio production skills in the creation of intermediate to advanced media projects. Emphasis is placed on advanced mixing skills and critical listening skills for the audio producer. The course also covers the use of audio in multi-media applications for radio, video and the Internet. Varied portfolio options are explored.
Prerequisites: MB225 OR MB235

 

Information about Music Business courses and degree programs

Please contact Globe University/Minnesota School of Business for more information. A representative will be happy to answer your questions, take you on a tour of the music production labs and campus, and assist you with all administrative processes.