Master's Degrees
Marketing and sales courses at Globe University/Minnesota School of Business emphasize practical solutions to realistic problems. Instructors have professional experience, and class sizes are small, affording ample opportunities for student-instructor interaction. Successful sales and marketing strategies are the foundation of commercial success, and our marketing and sales college courses, offered online and on campus, apply to a broad range of accounting and business degree programs.
Marketing and sales courses
MK101 Art of Selling (4 Credits)
This is an introduction to professional selling methods and issues relating to managing a sales force. Topics include steps of the selling process, consumer psychology, time and territory management, motivation and compensation and sales forecasting. Students develop selling skills through role-play, case study analysis and product presentations and apply management skills by analyzing sales presentations.
MK110 Consumer Behavior (4 Credits)
MK150 Marketing (4 Credits)
This introduction to marketing provides an in-depth study of market research and social influences of marketing on consumers and businesses. The class focuses on the four "P"s of marketing (product, price, place, and promotion), and how they relate to the total marketing concept. Students study the process of identifying customer needs, developing and pricing products and developing a marketing plan.
Prerequisites: MG100 OR MK101
MK200 Advertising/Promotion (3 Credits)
This course introduces advertising and promotion management, emphasizing the role of advertising and promotion in an organization's marketing and communications. Topics include regulatory, social and economic aspects of advertising.
Prerequisites: MK150
MK210 Consumer Behavior (4 Credits)
Students explore how, why, when, and how often people buy, acquire, and use products, integrating general knowledge of marketing with formal studies on consumer behavior. Topics include the buyer's decision-making process, similarities and differences of demographic groups, attitude development, adoption and resistance. Students explore consumer behavior theory from a managerial perspective and relate it to careers in marketing and business management.
MK220 Sales Management (3 Credits)
The course covers responsibilities and strategies associated with managing a sales force, focusing on creating entrepreneurial strategies for sales force management. Students learn leadership and management techniques that enhance the success of individual salespeople and of organizations.
Prerequisites: MK101 OR MK150
MK310 Marketing Strategy (4 Credits)
This course explores the process of decision making in marketing, including strategy development, elements of competition and decision analysis tools. Students use SWOT analysis to formulate marketing strategies.
Prerequisites: MK150
MK320 Internet Marketing (4 Credits)
Internet marketing plays an increasingly important role in the success of businesses. This course provides an overview of various Internet marketing strategies.
Prerequisites: MK150
MK330 Service Marketing (4 Credits)
This course focuses on the competitive advantage a business gains when it provides high-quality service. Topics include mediums used to implement a marketing plan for a service-oriented business and contrasts between product and service marketing.
Prerequisites: MK150
MK405 Marketing Research (4 Credits)
This course examines marketing research as a key function of a business, comparing various research methods and industry practices. Students acquire tools for evaluating market opportunities.
Prerequisites: MK150
Marketing and sales courses and college programs
If you are interested in a college program that focuses primarily on marketing and sales, consider:
Please contact Globe University/Minnesota School of Business with any questions about a specific course, a college program or our school. A representative will be happy to answer your questions and help you with any administrative matters.
Globe University and Minnesota School of Business are members of the Globe Education Network. Other member colleges include Utah Career College, Institute of Production and Recording, Minnesota School of Cosmetology, and the Duluth Business University. Globe Education Network also provides academic support and manages a wealth of shared resources for the benefit of students. Through consortium agreements approved by member schools' accrediting bodies, students are able to earn credit for classes taken at member schools.
Globe University/Minnesota School of Business is accredited by Accrediting Council for Independent Colleges and Schools to award Master of Business Administration (MBA) degrees, master of science degrees, bachelor of science degrees, associate in applied science degrees, diplomas and certificates.