Digital marketing is growing by leaps and bounds. The internet is everywhere and most of us are shopping on it, whether we use a laptop, tablet or mobile phone. What was a new term just a few years ago is now recognized and employed by large corporations and small businesses. You’ve seen their content in your social media feeds, ads on your search pages and offers in your email.
Companies are modifying their marketing strategies to optimize their online presence and reach their customers. They are building websites, advertising on social media, sending personalized email offers as well as producing and promoting a lot of content.
What does this mean for you? It’s an opportunity to build a great career in digital marketing and here is why you should:
1. Job Growth
Cyber Monday has surpassed Black Friday in sales. Most of us are completely comfortable researching and making buying choices online. Companies know this and are shifting their marketing strategies to take advantage of these opportunities. Companies continue to increase their digital marketing budgets and grow their digital marketing teams.
Digital marketing is a vital part of any marketing plan. Jobs are being created that will be added to the key roles in marketing departments and agencies.
Job titles include:
- Digital marketing specialist
- Inbound writer
- Content marketing manager
- Digital marketing analyst
- Marketing manager
- Brand manager
- Community manager
- Social media strategist
2. Upward Mobility
There is a talent gap in digital marketing. Organizations are not finding employees with the skills they are looking for. This leaves the door open for those willing to acquire the skills needed to be recognized and move up the career ladder.
Check out this infographic from the Online Marketing Institute that shows the skills and experience that employers are looking for. If you’re considering an internet marketing program, make sure they cover these essential skills.
- Analytics – We have the tools to measure clicks, conversions and impressions. Test, check the results, make changes and test again.
- Social media – Needed to build a following for your brand. You need to be found to matter.
- Mobile marketing – How often are you using your phone? Responsive design and user experience are hot topics.
- Content marketing – You need content to share. This involves ideation, planning, producing and scheduling.
- Email marketing – Requires IT and data management as well as copywriting and design. Successful email marketing is an art and a science.
Digital marketing careers can offer a flexible work environment. Because it revolves around the internet, where you work from is not important. Internet access is the top requirement, not location. Working remotely is gaining in popularity and opening up opportunities to those not able to relocate.
People are surfing and shopping 24/7 so a nine-to-five, Monday through Friday work week is not a necessity. In fact, having employees who can respond when things come up, whenever that may be, is an asset. Digital marketing allows for a more authentic and human experience for customers. Responding in real time promotes that feeling.
4. Diverse Opportunities
Digital marketing includes multiple areas for specialization:
- Customer service and business development
- Social and search
- Media planning
5. Young Industry
Digital marketing is still evolving and changing at the speed of technology. There is always something new to learn and with that, the opportunity to excel. There are new platforms to explore and build strategies and content around.
You will never get bored, and you’ll have the opportunity to make an impact on the industry with new ideas.
Whether you are building a website, writing a blog or formulating a digital marketing strategy, creativity is necessary. Digital marketing includes writing, art, graphics, ideas and strategy. It’s a chance to think outside the box and find your voice.
7. Transferable Skills
Digital marketing is being used by companies large and small, local and global. You can take the internet marketing skills you have built in one industry and transfer it to another. The topic will change, but the underlying skills and technology will be the same.
A digital marketing career can take you from one industry into another than interests you. As a skilled marketer, you can research buyer personas and target market for an organization and adjust your campaigns and voice for that industry.
Digital marketing is a career field that did not exist ten years ago, but is becoming a vital part of the marketing industry. Gain the skills to be successful in this dynamic career.