An Interview with Jay Baer: How to Create Marketing That is So Useful, People Would Pay for It

Posted by on September 18, 2014

In Episode 1 of Content Marketing Advice from the Experts, Richard Grossman, internet marketing program chair at Globe University-Woodbury and Minnesota School of Business-Richfield, sat down with internationally acclaimed speaker and best-selling author Andrew Davis at the recent Content Marketing World in Cleveland. Episode 2 features Jay Baer, renowned marketing strategist, speaker and New York Times best-selling author. In this interview, Jay talks about how future marketers can practice ‘Youtility‘ on an individual basis, even as students. He also reveals what skills are most in demand, and how understanding business is the single most important factor for anyone seeking a career in digital marketing today.


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