4 Things the Minnesota State Fair Website Does to Drive Attendance

Posted by on August 15, 2014

State Fair websiteAs we count down to the 2014 Minnesota State Fair the biggest question on my mind is what are the new foods for this year? The State Fair is a tradition in my family and all about finding out how much you can eat in one day. We go as a group so we can share and try more things.

Billed as the “Great Minnesota Get-Together,” the first Minnesota State Fair was held in 1859. To say a lot has changed would be an understatement, as the fair continues to be a top end-of-summer destination, drawing almost 1.8 million visitors each year.

If you’re planning your trip to the fair this year, the best way to find out what’s new and where to find it at the fair is the Minnesota State Fair website. It’s the most efficient way to find any and all things fair related. The website reflects one way the fair has evolved with internet marketing to drive attendance.

So how does the Minnesota State Fair website drive attendance?

1. Useful Information

The website provides information on just about anything you want to know about the fair. My favorite is the focus on the new foods at the fair, of which there are several. Not only do they promote the new foods on the website, they provide pictures of each of the new offerings and the location of the food booths. You can also print a list of new foods and their locations to take to the fair with you.

The website also highlights new attractions and who’s appearing at the Grandstand as well as jobs at the fair and discounts and coupons. The answers to the most asked questions about the fair are easily found. It’s all included to make it easy to plan your day and increase your anticipation to get to the fair.

2. Navigation

There’s a lot that goes on at the fair and a lot of information on the website, but good navigation makes it easy to find the information you want. The most viewed information is highlighted near the top of the home page and with buttons, links and drop down arrows to find more detail.

Whether you want to know what you need to do to become a vendor at the fair, schedules for each day of the fair or how to get to the fair, the website has the information at the ready.

3. ImagesState Fair animals

A picture is worth a thousand words, and some of these pictures make you hungry too. Images provoke a greater response than just text and the site uses unique images to build anticipation. You can almost taste the cheese curds.

Animals, cute kids and food are all highly shareable images that remind us of the fair and make us look forward to going again. Unique images from fairs past are used and many of us will recognize the streets, buildings and exhibits on the site.

4. Social Sharing

The fair website includes links to their other social pages including Facebook and Twitter. Check out their Pinterest page for more great images of fairs past and some recipes of fair winning food. You can also sign up for their email list to receive all the up-to-date information on the fair.

The Minnesota State Fair is an end of summer tradition for many of us. The fair has evolved over the last 150+ years and so has their marketing. The website provides information as well as incentive to go to the fair this year. See you at the fair.

Thank you for your Interest in Minnesota School of Business.