Minnesota School of Business (MSB) congratulates Community Manager Tami DeLand who was recently named chairwoman of the St. Cloud Downtown Council. DeLand was nominated for the position after serving on the board of directors for three years.
The St. Cloud Downtown Council (DTC) is a membership organization that strives to champion a healthy, vibrant urban core at the heart of the central Minnesota region.
It serves to showcase and support employment, arts, shopping, recreation, entertainment and cultural events in downtown and the surrounding area. Ultimately, it promotes downtown as a destination for people within the region and beyond.
Executive Director Pegg Gustafson is happy to welcome DeLand to the chair. “Tami brings substantial background and experience to our organization and understands how critically important St. Cloud’s Downtown is as the engine of prosperity for the city and the region.”
This offers DeLand and MSB continued professional networking, leadership and community partnership opportunities. It’s also something DeLand feels passionate about.
“It’s an exciting leadership opportunity,” DeLand continued. “Everything we know about healthy, vibrant cities centers around a vital, energetic downtown. So much progress already has been made in the past few years, and the DTC is excited about its strategic plan for growth in the future.”
This isn’t the first time MSB-St. Cloud campus has partnered with DTC.
“I’m proud that MSB staff and students have volunteered for several years for the Downtown Council, participating in fall and spring clean-up projects, marching in the Winter Nights and Lights parade and working the Downtown Walkabout,” DeLand said. “Interactive Media and Graphic Design students have even contributed marketing efforts for the organization. This is the kind of community relationship that both the college and the council strive to achieve. Our members and our partners are the key. The DTC collaborates closely with the Greater St. Cloud Development Corporation and the city of St. Cloud in its visioning process.”
DeLand is also a licensed realtor® and understands the importance of housing and commercial interests in the area.
She hopes to lead the council in both awareness and advocacy efforts in the upcoming year.
“So often we hear wonderful feedback on DTC efforts,” she explains, “but people don’t even realize that it is our organization at the helm. We want the entire community to know who we are and what we do. We’ve also received strong membership feedback that they want us to be the voice of downtown and to lead in advocating for downtown interests. The board intends to do just that in 2014.”