3M Championship Offers Glimpse of Retail Marketing to Business Students

Posted by on August 22, 2013

It was a gorgeous day to spend on the golf course, so Business Program Chair Dave Erickson’s Business Marketing and Introductory Business classes lucked out that the lesson plan for the day involved just that. Minnesota School of Business-Blaine students visited the Tournament Players Club during the 3M Championship on August 1.

business program

Students from the Introduction to Business class at the Nature Valley/Dick’s Sporting Goods store.

Students got a close-up look at how the non-profit tournament and its related merchandising stores are operationally run and marketed to the consuming golf public.

In addition to learning first-hand about how the businesses-within-the-tournament business are run, the students were told of the social responsibility function of the tournament ($1.3 million annually and $20 million overall donated to local charity), as well as the business concepts of sales, customer service consumer demographics and buying behavior.

Taking the concepts learned in class and seeing them applied in a retail environment proved informative and helpful to the students. “I enjoyed the dynamic class experience,” said Bradey Mackin, student. “Seeing the actual running operations of businesses, their retail booths and how they marketed was interesting.”

Student Brandon Bauer added that it was helpful to see the business in person, apart from the classroom.

“Our short but informative trip to the TPC gave the marketing and introductory business students a chance to observe and question some very savvy and professional retail sales people on how they successfully operate to create value for consumers, which is one of the key objectives of the marketing course, and instructive for the beginning students as well,” Erickson said.  “Beyond the for-profit marketing role lesson, the students also learned more about how a large, non-profit event is conducted and managed, and the benefits it provides to worthy causes.”

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