What Color Do You Communicate With?

Posted by on May 15, 2013

Within the culture of Minnesota School of Business-Rochester, our world is colorful, specifically in Red, Yellow, Blue, and Green. These colors represent personality types from the Insights profiles, and in addition to staff, students participate in Insights Discovery as part of the Global Citizenship course.  Need to refresh your memory? Learn more about how Insights is used in Global Citizenship by reading this previous blog, “These 4 Most Insightful Colors Change Lives.Here to offer more training on the subject is Karen Cook, dean of students:

Insights, Minnesota School of BusinessAlthough these are just colors, using a scenario to illustrate how the four color energies work together unfolds like this:

Four people are asked to work on a project for their boss. These four people represent each of the color energies. This project is a big deal; it has to be very impressive.  The four workers decide to meet on Monday morning at 9 a.m. in the conference room. 

At 8:55 a.m., Cool Blue arrives and sets down an outline of the project she created over the weekend.  She also sets down the training manual; she brought it along just in case there were any questions she wanted to look up. 

At 8:59 a.m., Fiery Red walks in and says (in a very commanding voice) “Let’s get started. I think we should start here, then do this and then finish with that. Let’s get going.” 

Cool Blue says, “Don’t you think we should wait for Earth Green and Sunshine Yellow?” 

At that very moment, Earth Green walks in and sees all the work Cool Blue did.  He says to Cool Blue, “Look at all that work you did!  Thank you so much for all your hard work.  It looks great!” 

Earth Green turns to Fiery Red and says, “Good morning!  How are you today?” 

Fiery Red responds, “I am good. Let’s get started; we need to get this done.” 

Earth Green then asks, “Where is Sunshine Yellow?” 

Right then, at 9:05 a.m., Sunshine Yellow walks in, and with a big smile and great big voice says “GOOD MORNING, I am so excited to get this done today. We are going to have so much fun! I have the whole day planned out. First, I downloaded a great mix on my iPod last night, so we will have some great music to keep us motivated. Second, I ordered lunch for everyone and brought along some snacks.  Every good party needs food! Let’s get started! How was everyone’s weekend?”

This is an exaggerated scenario used in Insights training to illustrate the different color energies as extremes. Can you picture yourself in that scenario?  What color energy would you be?  Can you envision your classmates or co-workers?

To further understand how you can work in a group with different color energies, you need to understand how to connect with each color area. 

Do these things to connect with people who lead with the different colors:

Cool Blue = be well prepared and thorough

Fiery Red = be direct and to the point

Earth Green = be patient and supportive

Sunshine Yellow = be friendly and sociable

Using the knowledge of how to you can connect with others and communicate on how they can connect with you is powerful in a group setting.  Karen Cook, who presents to students every quarter on Insights, challenges students to seek out others that are not like them when they are able to choose a group.  By putting yourself into a group of people that are not like you, you will learn more about them as well as yourself. 

Thank you for your Interest in Minnesota School of Business.