Last week I had the amazing opportunity to take my internet marketing students from Minnesota School of Business on a field trip to a local workshop that encompassed sales, marketing and everything social.
The workshop, hosted by the Elk River Area Chamber of Commerce, was led by industry gurus from a straight-up sales place to a totally social-driven business. They call themselves the #smartcrowd team.The internet marketing seminar included five different topics: Engagement Marketing, 24 Minute Social, Selling or Negotiating, Grow Your Business with Email and Social, and Twitter: A Blogger’s Best Friend.
Although each of these mini-workshops contained a ton of great information, here are 9 tips that stood out to my internet marketing class:
Tips gleaned from Jeff Ferrazzo from Constant Contact:
- Don’t be a classic social media lurker—what does this mean? Are you one of those people who just looks at things people and businesses post on social media channels but never likes, comments or shares them? You’re a lurker! Share the love by engaging with posts by businesses and people that you enjoy.
- Move your offline conversations online—you are already having conversations with customers face-to-face, so ask your customers to move their conversations online so that they can be broadcast to thousands of people—not just the two of you.
- Social media is like a cocktail party—not everyone you meet through social media is a potential customer, but you can use social media to decipher potential customers from non-potential ones.
Tips learned from Tena Pettis, owner of Tena.cious:
- Create a Google document for all social media-related logins—not only will this help you keep your own sanity, if you ever hire a social media consultant business like Tena’s, it’s an easy document to just forward over to them.
- Create topics for each day of the week—do you ever struggle coming up with something to post every day on your business’s social media accounts? Create a calendar that includes topics for each day of the week and post those a week out.
Tips taken from Scott Plum of the Minnesota Sales Institute:
- Reject the nest—get out of your comfort zone and make new connections.
- Who we are precedes what we do—at the heart of it, everyone is human, so stop beating yourself up.
Tips provided by Nick Rosener from Tech Nick Consulting:
- SEO is social—Search Engine Optimization (SEO) isn’t what it used to be. It’s becoming more and more socially reliant. Why? Google wants to make its searchers happy and searchers trust their friends.
- Get over Twitter politeness—don’t say, “Thanks for following” just for the sake of it. If you are going to connect with people, actually have a conversation with them like you would face-to-face.
Thanks to Jeff, Tena, Scott and Nick for sharing their amazing content at the Elk River Chamber workshop! Make sure to check out these #smartcrowd speakers’ websites and see if you can utilize their expert knowledge!