These 4 Most Insightful Colors Change Lives

Posted by on March 14, 2013

Insights Discovery, Minnesota School of Business

MSB-Rochester students learn about their 'true colors' in the Global Citizenship class.

College is a place of learning. From books to classroom engagement, including peer-to-peer and peer-to-instructor communication and team projects, Minnesota School of Business-Rochester students are academically challenged in many ways. As much as these types of learning lend themselves to starting on a path to life-long success, MSB-Rochester takes it one step further by bringing more “color” into students’ lives.

Through the introductory course, Global Citizenship, students are introduced to Insights Discovery, an international company based out of Scotland that draws upon the theories of Carl Jung. Insights is typically used in a business setting to help employees learn to how to better interact with co-workers. The entire network of colleges to which MSB-Rochester belongs also has all employees complete the profile.  

More specifically, according to the company website, “Insights Discovery uses a simple and accessible four colour model to understand an individual’s unique preferences. We measure these preferences based on responses to a short online evaluator. One of the outputs is a 20-page personality profile, which identifies strengths and areas for development, [with] its roots in the work of Swiss psychologist Carl Jung.”

MSB is happy with its decision to incorporate the training into the classroom.

Students receive an Insight Discovery profile, which is personalized based on a 25-question survey asking them to rank statements about themselves.  From this, students learn more about their abilities, skills and how they can better work with others by understanding themselves.  After nearly six years, Insights has become part of the campus culture with students proudly proclaiming their leading colors of blue, red, yellow, and green.

“I have applied this training in school, work, and my personal life to help better some of the relationships I have, and to try to understand their way of thinking and reacting,” says student Amber Haugen. “This training also helps you with interpersonal skills needed to succeed in the workplace. The training is also beneficial in knowing how to relate and deal with people of another color, especially your opposite color.”

Insights Discovery, Minnesota School of BusinessSo, in a nutshell, what are some key aspects that describe each color?

Blue=precise and deliberate

Red=competitive and determined

Yellow=sociable and enthusiastic

Green=caring and encouraging

Beyond the classroom, the knowledge gained from Insights can apply to every facet of one’s life. MSB-Rochester’s hope is that students and graduates will continue to grow both personally and professionally for the rest of their lives.

Student Sarah Kiefer adds, “One of the benefits from doing the Insights Discovery is who I place myself around. I can read people more clearly now, and categorize them by color. When I walk into a room, you can tell these are going to be the people I will blend in well with, and these people are going to be a bit more difficult to talk to. The interesting thing is to see the two different sides of yourself, how you perceive outside of the home and how you are at home. It is cool to get with a group of people and start wondering what color they would be.”

What is your color? Feel like learning more so you can apply it to your chosen career field? Learn more at MSB-Rochester by calling 507-536-9500.

Thank you for your Interest in Minnesota School of Business.