The Metro North Chamber of Commerce brought more than 40 business professionals from the community to a Lunch ‘n Learn at Minnesota School of Business-Blaine on February 19. This was the first of a series of three parts to a Foundations of Social Media Training, and gave an overview of LinkedIn. Mary “Bumblebee” Pokluda of Bumblebee Personal Assistants delivered the training.
Pokluda explained that social media changes daily to continually improve the sites. She added that most Fortune 500 companies pay to have the most elaborate LinkedIn pages, and this can be a vital platform for business. However, for the average user, the free version of LinkedIn offers enough features without upgrading.
While Facebook and Twitter are platforms for many different types of communication and information, LinkedIn is 100 percent business professional.
“Using LinkedIn to connect and network can help a business owner grow their business and expand their reach all while sitting in their office chair,” Pokluda said.
The attendees were at various levels of usage and familiarity with LinkedIn and asked a variety of questions, from how to get the most out of their LinkedIn pages to tips on managing their accounts.
“We are so pleased to offer this social media programming series,” said Lori Higgins, Metro North Chamber of Commerce president. “It meshes perfectly with our mission to provide education opportunities to our members to help them grow their business.”
She added, “Today’s successful seminar confirmed the high level of interest by our members regarding social media (and LinkedIn in particular). I am sure next month’s presentation on Facebook will be equally well-received. Of course, special thanks to our keynote speaker, Mary “Bumblebee” Pokluda, and to our host, the Minnesota School of Business.”