Fitness or Marketing? Plymouth Grad Straddles Line for Hometown

Posted by on January 17, 2013

The City of New Prague Community Education department needed to upgrade its marketing efforts for its fitness and youth sports programs. Health fitness degree graduate Angelica Bisek answered their call.

health fitness degree

Angelica Bisek speaks at the Plymouth fall quarter graduation ceremony at the Sheraton West Minneapolis on Jan. 3

Bisek, a fall quarter graduate of Minnesota School of Business-Plymouth, devised a new marketing plan focused around social media for her Sales and Marketing of Fitness Programs class. Her work will be implemented in the near future, said Amy Eich, director of family and community services for New Prague.

“She came up with very practical suggestions that we will likely implement in the next two to three months,” Eich said. “She was inquisitive and took the time to understand our business so she could tailor her project to our business needs.”

The objective for Bisek was to devise a marketing plan for a for-profit or nonprofit fitness entity. As a resident of New Prague whose family utilizes its programs and facilities, the choice was easy.

“I was thinking of community education because they offer fitness classes and also run the youth sports programs,” Bisek said.

The implementing of new digital marketing opportunities was a top priority for the community education program, according to Eich.

“Bringing a social media component to our business has been one of our goals,” she said. “The problem was we didn’t have the time or staff to look into it, but [Bisek] helped us with that.”

Bisek started by analyzing the methods that were already in place, which included traditional brochures and quarterly mailings. She expanded on that by recommending a plan utilizing social media channels such as Facebook and Twitter, along with the management tool HootSuite. Finally, she suggested a more aggressive brochure mailing campaign.

The opportunity benefited not only the city, but Bisek’s career as well.

“It gave me more ideas to promote myself or my future business that I wouldn’t have thought about without taking the class,” she said.

If you would like more information on the health fitness programs at the Minnesota School of Business, you can follow this link.

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