Sales & Marketing Student Says: “Yes ICAN”, And So Can You!

Posted by on January 9, 2013

sales and marketingTony Shore, a sales and marketing student at Minnesota School of Business Online, discovered that his skill set along with the information that he learned in his Customer Service class could benefit an organization doing great work for children.  Tony chose ICAN (International Child Advocacy Network) as a place for his Applied Learning project. 


ICAN was formed in 2002 with the mission of helping children in third-world countries.  Tony believes in the mission of ICAN because of their philosophy about no-waste and using all of their donated funds for achieving their mission.  ICAN uses only volunteers and no paid employees.  These generous volunteers are even willing to cover their own travel and administrative costs. 


Tony has attended ICAN fundraisers, which help to send kids to a local camp.  At one fundraiser, Tony was able to use his conflict resolution skills learned in Customer Service to help two generous individuals come to a resolution about a silent auction item. 


In addition to his work at the fundraiser, Tony identified that this organization needed a stronger social media presence along with a website.  The website will allow ICAN to be able to accept donations online.  In taking on this project, Tony was able to use the phone skills and communication skills that he learned in his class at Minnesota School of Business. Tony plans to continue his work with ICAN in developing and maintaining their website long after the conclusion of his class. 


Minnesota School of Business is an institution of higher learning with over 100 years of experience in educating students in both concepts as well as practical knowledge.  Learn more about the classes and programs offered by visiting .  

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