Interviewing 101: How to Answer “What do you know about our company?”

Posted by on October 27, 2012

Are you researching for your big interview? Guest blogger Joclyn Rung, associate director of career services at the Minnesota School of Business Plymouth campus, gives you what you need to know.

Interviewing for a job can be incredibly intimidating. Now imagine interviewing for your dream job at a company you have obsessed about since you knew what you wanted to do with the rest of your professional life.

Pretty frightening, right?

job search 101, answering interview questions, employment assistance

Associate Director of Career Services, Joclyn Rung

Let’s start with this scenario: You just got off the phone with the human resources manager from your dream company. He or she invited you in for your first interview. You have never been so excited in your whole life. All of the sudden, the anxiety sets in and you ask yourself, “How on earth am I ever going to stand out from the rest?” 

Don’t worry, there are several ways you can stand out, but the first step is Company Research 101. Do your homework, increase your confidence and prevent “WV” at your interview – and yes, I mean word vomit!

Here is a list of things to know for every interview that will answer the famous question, (drum roll please) “So, what do you know about us?”

  • Company overview and outlook
  • Products and services sold
  • Company goals
  • Company culture
  • Mission statement
    • Do not attend an interview without knowing the mission statement (How embarrassing!)
  • Company history and highlights
  • Ownership changes
  • Publicly traded or privately held
  • Reviews
  • Names of the president, CEO and CFO
  • Company reviews and reputation
    • Do not let a couple of negative reviews change your opinion. Go to the interview with an open mind and keep a positive outlook!
  • Number of locations
  • Sales and profit numbers
  • Media coverage
    • Are there any unique or positive articles that have been written about the company? For example, has the company ever been nominated for a ‘best companies to work for’ list? You can use this to your advantage when asking questions.
  • Community involvement

Our career services department offers lifetime placement assistance. That’s right, LIFETIME. If you are considering a career change and returning to school, the Minnesota School of Business is ready to help.


Thank you for your Interest in Minnesota School of Business.