Minnesota School of Business student Jen Hoy would pass by the pedestrian bridge driving on I-94 and started to recognize that it needed work. It had not been painted in many years and started to show rust stains in some areas. The North Dakota Department of Transportation had already agreed to re-paint it, but Hoy thought the bridge could symbolize more than that. She thought it could be an opportunity to combine art with infrastructure.
With the encouragement of some friends, she started a grassroots campaign on Facebook ‘Hey Fargo! Let’s Paint The Blue Bridge Over 94’. She is working with city council members to paint the bridge a color or mixture of colors that will make it stand out as a source of pride for the community. In the span of one week, the page has 175 fans.
Her efforts were even recognized by the local media. KVLY-TV 11 (NBC) and KXJB-TV 4 (CBS) did a story on this initiative and interviewed Hoy. The story can be seen here. Hoy has also been heard on the radio telling her story on both 970-WDAY and 790-KFGO. An article on the project was also featured in the Fargo Forum newspaper as well.
Hoy credits her experiences at Minnesota School of Business for helping her take on this project.
“Absolutely the things I’ve learned at MSB have helped me with the project,” Hoy said. “The marketing classes prepared me for this and have given me confidence.”
Hoy plans to meet with city commissioner Mike Williams to see if the city would be willing to chip in extra funding to make the project happen.