Creative Media Students and Grads Work Featured in 60-sec 2012 Summer Olympics PSA

Posted by on August 3, 2012

Over the past few months Minnesota School of Business and The Institute of Production and Recording creative students and grads have been quietly working on an extraordinary documentary project. The project’s origin started with Globe Education Network’s own Mindy Myhre meeting and talking to Kurt Miller at an event. From their conversation a partnership bloomed, and the opportunity took on a life of its own.

Kurt Miller is the son of legendary ski filmmaker Warren Miller. After Warren Miller Entertainment was sold, Kurt Miller started a new endeavor called Make A Hero. Make A Hero is committed to making adaptive recreation and activity accessible and welcoming to all individuals with physical disabilities. Their mission is to grow awareness and generate financial support for local resources such as Minnesota’s Courage Center, whom was also an integral partner in the project.

Sea kayaking athlete Josh Sorvik's wheel chair symbolically left on the beach.

With the now on-going 2012 Summer Olympics, Make A Hero has been gearing up with a new website, a 60-sec PSA spot sponsored by BMW to air during the Olympics, and a series of mini-documentaries to live on the new website. Our students and grads participated in the production of three of these mini-documentaries, all of which featured Minnesota athletes. Two were shot on location in Duluth, and one in Stillwater. Kurt and producer/director Hans Rosenwinkel oversaw the production, with assistance from MSB and IPR staff and faculty. Some of the Sea Kayaking footage was then chosen for the 60-sec PSA.

Below are the finished documentary pieces and the 60-sec PSA:

Miller and Rosenwinkel then came to town the week prior to the Olympic Opening Ceremonies for a media blitz, special showing of Make A Hero’s existing film The Movement (featuring Robert Redford and Warren Miller), premiering the 60-sec PSA, and premiering the three mini-documentaries to a private audience.

(left to right) Mindy Myhre, Kurt Miller, Sam Kovar, Terry Myhre, Hans Rosenwinkel

“I am very proud of the pieces and extremely happy with the way audience received them at the premiere,” Digital Video graduate Tom Okins said to the event. “On top of that, to have something I filmed be included in the Make A Hero PSA that ran during the Olympics, I couldn’t have asked for more. I am very honored to have been a part of this project.”

(left to right) Tom Okins and Ryan Drake capture a 4:30am time lapse of the sunrise over Lake Superior on location in Duluth.

For more coverage on this project, check out the articles from City Pages and the MPLS Egotist.

Project Credits:

Kayaking/Sailing

Executive Producer: Kurt Miller
Producer/Director: Hans Rosenwinkel
Line Producer/Production Manager: Sam Kovar (MSB)
Production Coordinator: Dean Pedersen (MSB)

Cinematographer/Lead Editor: Tom Okins (MSB Digital Video grad)
Cinematographer: Ryan Drake (MSB Digital Video grad)
Production Assistant/Production Audio: Cathryn Rogers (MSB Digital Video student)

Post-Audio Supervisor/Re-Recording Mixer: Nick Mihalevich (IPR)
Post-Audio Engineer: Paul Schuldt (IPR Media Arts Sound Design student)
Music: johnny_ripper (Jean Cousin)

Equestrian

Executive Producer: Kurt Miller
Producer/Director: Hans Rosenwinkel
Line Producer/Production Manager: Sam Kovar
Production Coordinator: Dean Pedersen

Lead Editor: Tom Okins (MSB Digital Video grad)
Cinematographer: Ryan Drake (MSB Digital Video grad)
Cinematographer: Ryan Blegen (MSB Digital Video student)
Production Assistant: Cathryn Rogers (MSB Digital Video student)

Post-Audio Supervisor/Re-Recording Mixer: Nick Mihalevich
Production Audio/Post-Audio Engineer: Paul Schuldt (IPR Media Arts Sound Design student)
Music: johnny_ripper (Jean Cousin)


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