Sherburne County campaign spotlights those who give, advocate, volunteer
Accustomed to helping others in need, Sherburne County Area United Way turned to Minnesota School of Business-Elk River for help creating a fundraising video for its annual giving campaign.
A Global Citizenship class worked with United Way staffers to gather background information, set guidelines and write a video script spotlighting local companies and individuals who support the agency’s three-pronged strategy of giving, advocating and volunteering.
“The students really did a good job with [the project],” said Lauri Robinson of the United Way. “Working with them was a real pleasure. I enjoyed witnessing their creativity when it came to filming the project.”
The students interviewed local businesses that support the agency. After editing the filmed sequences and adding some creative touches, the video was shown at the giving campaign’s kickoff event. More than 50 businesses and organizations were in attendance.
“It was great to collaborate with Minnesota School of Business on this campaign video,” said Joy Nadeau of the United Way. “We appreciate the effort the students put into the project and the passion they portrayed towards the United Way.”