BC Grad Lands Internship with Music Saves Lives

Posted by on July 18, 2011

Media Business graduate Randi Petersen

When Minnesota School of Business-Brooklyn Center graduate Randi Petersen missed the deadline for an internship position she coveted with Music Saves Lives in 2010 she didn’t let it stop her from tossing her resume into the mix when there was an opening for the same position the following year.

Within an hour of a follow-up call to the organization, she was contacted by the founder of Music Saves Lives. After a Skype video chat and on-site visit, Petersen was informed she was selected for the three-month internship in Southern California.

“I am nervous about moving, but don’t think I would have been able to pass up this opportunity,” said Petersen. “I was very lucky to receive it, and think that I will be able to network and make some great connections that will help me in the future.”

Petersen, who earned her Bachelor’s in Media Business at the 2011 Spring Quarter graduation, is driving out to Orange County, Calif., with her mom so she can get settled before beginning her duties in July.

Based in Seal Beach, Calif., Music Saves Lives is a nonprofit that focuses on connecting the music and entertainment industry with life-saving causes such as blood donation and bone marrow registry by reaching out to and educating students between the ages of 16 and 25. Petersen will serve an active role with these efforts by helping organize blood drives, assisting with marketing efforts and attending various events such as the Warped Tour.

The American Red Cross has honored Music Saves Lives the past three years for organizing the largest national collection of blood donations from the 16-25 age group during the summer months of June, July and August.

“Besides music events they also do an annual golf tournament in September, and they are creating some products to sell for Warped Tour, so I will have a part in creating those products.” Petersen added.

Petersen, who also owns an Associate of Applied Science in Music Business from MSB-Brooklyn Center, has previously done volunteer work for a record label in Florida as well as for the band Fueled By Ramen.

MSB-BC’s Music and Media Business Program Chair Bard Meier thinks Petersen has the right tools to stay involved in the music business, “Randi is very conscientious and creative young woman with great entrepreneurial skills that the music business will be grateful to have.”

Petersen, who’s from Crystal, Minn., said she hopes to get a marketing job in either the entertainment or music industry once her internship ends, “It is something I am passionate about and really want to do. I think getting a job with Music Saves Lives would be ideal because they have a great combination of music and being able to help people.” 


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